About INOX
INOX is among India’s most recognized entertainment brands, operating multiplex cinemas nationwide. A growing central team required a flexible, collaborative workspace in Mumbai to support rapid campaign cycles, partner activations, and real‑time digital operations without the rigidity and CAPEX of a traditional lease.
The Challenge
Consolidate 3 small offices into one 120‑seat hub with expand‑to‑150 option
Retain a prime location within 20–30 minutes of key stakeholder offices and studios
Balance privacy for strategy teams with open areas for daily cross‑functional collaboration
Enable fast move‑in (≤ 30 days) with minimal disruption to live projects
Achieve measurable savings vs. previous footprint without compromising brand experience
Objectives and Success Metrics
Primary Objectives
- Flexible, brand‑appropriate office for 120 seats
- Premium connectivity, soundproofing, and meeting inventory
- Zero CAPEX and fast operational readiness
Success Metrics
- TAT to contract and fit‑out: ≤ 30 days
- All‑in monthly cost reduction ≥ 15% vs. prior run‑rate
- CSAT ≥ 4.5/5 in first 60 days of occupancy
CoSqrd Approach
Discovery workshops with INOX leads (Admin, HR, IT, Business Ops) to map workflows and adjacency needs
Long‑list of 40+ options across BKC, Lower Parel, Andheri, and Powai using CoSqrd’s live inventory graph
Shortlist of 6 sites with scorecards across 18 dimensions (access, fiber, acoustics, meeting ratios, security, egress)
Structured site visits with comparative worksheets and post‑visit debriefs
Commercial bids in parallel; standardized comparison of NER (net effective rent) including credits and escalations
Two‑round negotiations on price, inclusions, and SLA backed by recent comp data
Space Requirements INOX Prioritized
120 seats (expandable to 150) with 1:8 meeting‑seat ratio and 2 phone‑booths per 20 seats
4 enclosed discussion rooms + 2 boardrooms with hybrid AV and acoustic doors
Dual‑ISP fiber with active‑active failover, VLAN segmentation, and guest SSID isolation
Creator corner for quick video assets: blackout drapes, softbox lighting, silent HVAC
Event‑capable pantry/lounge for launch huddles (50–60 pax) with F&B support
Lockable storage for campaign collateral and partner kits
City & Micro‑market Evaluation (Snapshots)
| Micro‑market | Access | Rates | Fit |
|---|---|---|---|
| BKC | Excellent (Metro/WEH) | Premium | Boardroom density + partner proximity |
| Lower Parel | Very Good | Upper‑mid | Great for events and creative pods |
| Andheri (E) | Good | Mid | Balanced cost and access |
| Powai | Good | Value | Larger floors, value pricing |
Solution Delivered
CoSqrd recommended a managed coworking suite in Lower Parel with a flexible expansion clause. The final layout included 120 ergonomic seats, 2 boardrooms, 6 meeting rooms, 14 phone‑booths, a creator corner, and a lounge/event area integrated with the operator’s F&B. The operator offered dual‑ISP fiber, visitor management, SOC‑compliant CCTV, and access control integrated with INOX’s ID stack.
Timeline (28 Days Door‑to‑Door)
Days 1–3: Discovery, brief finalization, long‑list and shortlist creation
Days 4–9: First‑round site visits and scorecarding
Days 10–14: Second‑round visits with leadership; tech and acoustics validations
Days 15–19: Bid normalization and commercial negotiations
Days 20–24: Contract issue resolution, legal sign‑off, and operator onboarding
Days 25–28: Fit‑out tweaks, IT handover, move plan, and go‑live
Measurable Outcomes
18% lower net effective monthly cost vs. prior run‑rate
Zero CAPEX (furniture, meeting tech, fiber, and pantry included)
CSAT 4.7/5 at 60‑day pulse survey; 89% “easier collaboration” responses
Boardroom utilization improved by 22% with better booking ratios
Campaign cycle time reduced by ~11% thanks to adjacency and AV readiness
Financial Impact (Illustrative)
| Cost Head | Before | After | Delta |
|---|---|---|---|
| Space + Utilities | ₹34.5L/mo | ₹28.3L/mo | ‑18% |
| Meeting/AV Opex | ₹2.1L/mo | Included | ‑100% |
| IT/ISP | ₹1.2L/mo | Included | ‑100% |
Employee Experience
The new workspace improved cross‑team visibility, sped up decision‑making, and provided reliable hybrid meeting infrastructure. Phone‑booths reduced noise spillover, while the lounge fostered informal syncs without blocking meeting rooms.
Why INOX Chose CoSqrd
Depth of inventory and real‑time availability across operators
Transparent, apples‑to‑apples cost modeling (NER and escalations)
Negotiation playbooks backed by recent comps
Cross‑functional lens (Admin, HR, IT, Ops) in layout and SLA reviews
Single point of accountability from discovery to move‑in
Key Lessons & Best Practices
Scorecard your shortlist with weighted criteria agreed by all stakeholders
Normalize proposals to net effective rent before deciding on “discounts”
Validate AV, acoustics, and fiber redundancy before final selection
Plan expansion clauses to avoid disruptive mid‑term re‑locations
Run legal and compliance in parallel to compress timelines
Frequently Asked Questions
28 days end‑to‑end: discovery to go‑live, including bid normalization, contracting, and light fit‑out adjustments.
An 18% reduction in net effective monthly cost, with 100% elimination of separate AV/meeting and ISP expenses.
The operator provided dual‑ISP fiber, VLAN segmentation, guest SSIDs, access control, and SOC‑compliant CCTV. CoSqrd validated the setup with INOX’s IT team.
Yes. The agreement included an expansion clause for up to 150 seats with pre‑agreed commercials and delivery timelines.
Higher meeting availability, better acoustics, reliable hybrid calls, and a lounge for informal collaboration led to faster campaign execution and higher CSAT.
